Canadian rapper Drake has recently joined global sports-focused firm APEX Capital as an investor in Serie A club Venezia. APEX Capital had acquired a minority stake in the north Italian club back in July after their promotion to Serie A, and Drake’s addition to the project has been confirmed. This collaboration aims to further fund the club as they prepare for their upcoming Serie A season. In addition, Drake’s Nike sub-brand NOCTA will become the team’s official kit sponsor, showcasing a unique merging of culture and sports.
Drake’s clothing brand, NOCTA, which was created in collaboration with Nike, has now expanded its reach to the world of football through the partnership with Venezia FC. This move highlights the brand’s interest in sports and culture, as expressed by Drake’s management team spokesman Matte Babel. The combination of fashion and sports in this partnership is expected to bring a fresh and innovative approach to the club’s branding and image.
Venezia FC’s Branding Strategy
Venezia FC is known for taking bold steps in their branding and design choices, as seen in their transition from Nike to Kappa as kit sponsors in 2021. This switch was primarily to give the club more creative control over its kits, allowing them to work with agencies like Bureau Borsche for unique jersey designs. By partnering with NOCTA and Drake, Venezia FC aims to not only enhance their aesthetic appeal but also to draw international attention to the rich cultural heritage of Venice. This strategic branding approach aligns with the club’s mission to celebrate the city’s unique identity.
APEX Capital, the sports investment company behind the collaboration, has a diverse investment portfolio that focuses on sports, media, and entertainment ventures. Apart from Venezia FC, APEX also has stakes in the Alpine F1 team and Bay Golf Club. This global reach and diverse investment strategy demonstrate the company’s commitment to supporting innovative and culturally significant projects in the world of sports.
Overall, Drake’s investment in Venezia FC represents a unique fusion of music, fashion, and sports, showcasing the growing influence of celebrities in the realm of sports investments. This partnership is not only a financial venture but also a creative collaboration that aims to redefine the traditional boundaries between sports and culture. As Venezia FC prepares to unveil their full collection of kits in September, the impact of this collaboration on the club’s branding and global presence remains to be seen.
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