Chelsea Football Club recently unveiled their new home kit for the upcoming 2024-25 Premier League season. Manufactured by Nike, the kit’s design is centered around the theme of fire, with the belief that “the hottest part of the flame burns blue.” The kit features a swirling, shining graphic over a vibrant blue background, covering both the shirt and shorts. While some may perceive the design as though it has been immersed in an oily puddle, the club states that it represents a visual interpretation of the diverse “melting pot” that is London culture. The flecks of liquid silver on the kit symbolize Chelsea’s rich history and success.
In line with the flame theme, the kit includes thin white and bright orange trim on the sleeves and shorts, providing a striking contrast to the overall design. This trim is meant to acknowledge the promising talent emerging from Chelsea’s youth academy at their Cobham training center. The iridescent, embossed club crest and logos from the previous season’s jersey are present on the kit, albeit tinted in silvery-blue rather than gold.
Upon its launch, the new Chelsea home kit has generated mixed reactions among fans on social media. While some have praised its unique design, others have been quick to criticize it as historically poor. The attention-grabbing pattern of the kit has sparked debate, with some fans noting the absence of a main sponsor across the front of the shirt.
Chelsea’s current kit does not feature a primary sponsor logo, as the club has not yet finalized a new sponsorship deal following the expiration of their agreement with Infinite Athlete. Last season’s reported £40 million deal with Infinite Athlete was only secured on Sept. 30, 2023, six weeks after the start of the 2023-24 season. Prior to this agreement, the club had kicked off the season without a shirt sponsor after parting ways with telecoms group Three.
For now, fans are able to view Chelsea’s bold new kit design in its entirety without the distraction of a front sponsor logo. The controversial kit has divided opinions, prompting discussions on social media about whether it is a fiery success or a chaotic misstep. As the 2024-25 season approaches, it remains to be seen how the kit will be received on match days and whether it will bring luck to Chelsea on the pitch.
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