Chelsea’s women’s team recently unveiled their new third alternate kit for the upcoming 2024-25 season. The kit was debuted during a friendly match against Arsenal in Washington DC as part of their preseason tour of the U.S. The design of the kit has sparked interest and controversy due to its unique inspiration and bold appearance.
The black kit features jagged graphics and loud neon trim, drawing inspiration from the punk rock scene that flourished in London during the 1970s. The DIY aesthetic of the era, characterized by frayed and furious details, is reflected in the faux-ripped tartan print that covers the shirt. This print mimics the torn and patched clothing associated with punk fashion, popularized by iconic bands such as the Sex Pistols and The Clash. The pink and yellow trim adds a jarring contrast to the overall design, making it stand out on the pitch.
The minimalist Chelsea lion crest is prominently displayed on the chest of the jersey, along with a vertical Swoosh logo from Nike. This unconventional placement of the Swoosh is a recurring design element seen in several of Nike’s recent third kit releases. The combination of these symbols adds a modern twist to the punk-inspired design, blending the club’s heritage with contemporary fashion trends.
The women’s team had a successful debut of the new kit, securing a 1-0 victory against Arsenal with a goal from new signing Sandy Baltimore. The bold and eye-catching design of the jersey seemed to reflect the team’s determination and confidence on the pitch. The win solidified their status as reigning Women’s Super League champions and set a strong tone for the upcoming season.
Chelsea’s new women’s team third kit for the 2024-25 season is a daring departure from traditional football kit designs. The punk-inspired theme, combined with vibrant colors and modern branding, sets it apart from previous iterations. While some may find the design divisive, it undoubtedly makes a bold statement on and off the field. As the women’s team continues to make strides in the sport, their distinctive kit serves as a reflection of their strength, individuality, and dedication to pushing boundaries in women’s football.
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