The use of third kits in Major League Soccer has made a triumphant return, with five clubs making up the 2024 adidas X MLS Archive Collection. The collection features retro styles updated for the modern era, with Sporting Kansas City, LA Galaxy, LAFC, Inter Miami CF, and the Portland Timbers all participating. Each club not only has a new third jersey but also a matching track jacket and a selection of adidas Gazelles for sneaker enthusiasts. The design of these kits focuses on merging fashion with the sport, showcasing the versatility of soccer apparel beyond the pitch.
The Role of Courtney Mays
In addition to the collection launch, MLS has partnered with fashion stylist Courtney Mays, known for working with prominent basketball figures like Chris Paul and Sue Bird. Mays contributed to the Archive Collection by styling looks and shots that highlight how the third kits and accompanying pieces integrate into modern fashion trends. She expressed how soccer jerseys evoke a sense of nostalgia and style, drawing parallels between the traditional shirt silhouette and vintage tees. Mays’ involvement brought a fresh perspective to soccer fashion, despite her initial unfamiliarity with the sport.
Celebrating Individuality
A notable aspect of the photoshoot for the Archive Collection was the absence of professional models, as real fans were featured instead. Players like Ryan Hollingshead of LAFC and personal connections to the Kansas City Wizards through Mays’ partner’s grandmother added a personal touch to the campaign. This choice reinforced the idea that soccer fashion is for everyone, emphasizing inclusivity and authenticity within the fanbase. The deliberate selection of individuals over models highlighted the diverse and dedicated nature of MLS supporters.
The third kits for each club in the collection were meticulously crafted to represent their respective cities and team histories. Sporting Kansas City’s rainbow-themed jersey pays homage to the early MLS designs, incorporating a unique zig-zag pattern. The LA Galaxy and Portland Timbers’ kits feature distinct elements, such as star borders and vintage wordmarks, reflecting the evolution of each club’s brand identity. Inter Miami’s vibrant ’80s-inspired design and LAFC’s ’70s color scheme capture the essence of their cities’ cultural influences.
Merging Past with Present
Mays’ approach to styling the third kits involved researching each club’s jersey history and incorporating elements that resonate with current city vibes. By blending nostalgia with contemporary trends, she aimed to create looks that embody the spirit of Portland, Kansas City, Miami, and LA. The collection serves as a storytelling platform, enabling fans to connect with their team’s heritage while embracing modern fashion aesthetics. The fusion of past and present in the designs underscores the enduring appeal of soccer fashion beyond the realm of sports.
The unveiling of the Archive Collection has sparked excitement among MLS fans and designers alike, who see the potential for soccer kits as versatile wardrobe pieces. Mays’ vision for incorporating jerseys into high-profile styling settings like NBA tunnels opens up new possibilities for cross-industry collaborations. The aesthetic appeal and attention to detail in the third kits demonstrate a shift towards elevating soccer apparel to mainstream fashion. As MLS continues to innovate in its branding and design approach, the integration of fashion elements into the sport is poised to attract a wider audience and redefine the perception of soccer in American sports culture.
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